Pakistan International Airlines (PIA) has recently introduced a revamped design for its crew uniforms, showcasing the new look across its social media channels. However, the announcement has not been met with universal acclaim. Instead, it has ignited significant backlash from users online, who have taken to the comments to express their dissatisfaction. Many have criticized the airline for ongoing issues related to the quality of its aircraft and customer service, overshadowing the uniform reveal with concerns about broader operational challenges.
How internet reacted to PIA’s new crew uniform
On May 22, 2020, tragedy struck when PIA Flight PK-8303, travelling from Lahore to Karachi, crashed into the Model Colony residential neighborhood near Karachi airport, claiming the lives of 97 passengers and crew members. Only two passengers survived the crash, according to a Dawn report dated October 2, 2024.
Another user said, “Somehow you guys put the focus on the wrong end of improvement. “I wish PIA would spend some money on the cleanliness & maintenance of their aircraft,” a comment read. Pulling the safety and quality of PIA’s aircraft into question, an X user said, “Your planes are not safe or fit for purpose. “Just improve the quality of planes, cleanliness, hospitality and quality of food,” another person said. A comment said, “Change seats/planes NOT UNIFORMS. “Focus on quality and services not uniform,” another social media user said. “Please change the seat covers too,” a comment read. “Initial focus should have been on new and safer aircraft,” a comment read.
Social media users argued that the branding failed to address service failures, cabin hygiene, and safety priorities. “What is the uniform supposed to do until new aircraft actually arrive? Rebuild engineering. Overhaul operations. Then worry about marketing,” wrote one commenter under the X post. Focus on having a good aircraft with more destinations including Stockholm and direct flights. I would be more than happy to pay a little extra to avoid traveling with transit. This money could’ve gone towards refurbishing the planes. “Pia needs to focus on improving its rubbish service instead of worrying about the uniform. Give me a good service even if you come in your sleeping wear, I don’t mind,” another individual commented. “New uniform is secondary! You need to work on the aircrafts facilities, customer service by the crew and punctuality,” a comment read.
