The Indian Board either did not receive bids for the rights, or the bids received did not meet expectations, despite the deadline for bid submission being August 13. The BCCI had released the invitation on July 20, with the last date for ITT document purchase being August 4. The BCCI kept August 5 as the last date to seek clarifications.
The Board of Control for Cricket in India (BCCI) is yet to find a title sponsor for the Indian cricket team for home matches, as there has not been much interest in acquiring the rights due to the steep pricing. The Board is in talks with potential sponsors, with Google Gemini emerging as one of the brands involved in discussions. Spinny and SBI Life are also reportedly in talks.
The Board of Control for Cricket in India (BCCI) is yet to find a title sponsor for the Indian cricket team for home matches, as there has not been much interest in acquiring the rights due to the steep pricing
BCCI’s current rights holder, IDFC First Bank, pays Rs 4.2 crore per match, but the increased base price of Rs 4.75 crore appears to be a stumbling block for a potential deal. The proposed agreement was for two years, down from the three-year deal that IDFC First Bank secured in 2023. The Indian Board had confirmed in its ITT that it expects the holder to sponsor nearly 35 matches.
