The company announced the line-up on October 21, 2026, as it seeks to build on established franchises and introduce new formats for television and digital audiences. New Delhi: Zee Entertainment Enterprises Ltd is adding more non-fiction shows across Indian languages. The new line-up includes celebrity chat shows, cookery programmes, game shows and comedy formats.
The upcoming slate includes ‘ Jeena Isi Ka Naam Hai 2.0 ’, hosted by actor R. The company’s strategy includes developing original formats for different screens and making more content available through its digital platform, Zee 5. The celebrity chat show line-up includes ‘ Jeena Isi Ka Naam Hai 2.0 ’, featuring personalities from different walks of life.
Music reality show ‘ Sa Re Ga Ma Pa ’ has been launched in five languages – Hindi, Tamil, Telugu, Marathi and Malayalam.
Raghavendra Hunsur, chief content officer at Zee Entertainment Enterprises Ltd, said that the company wanted to build on its existing non-fiction properties and develop formats that encourage audience participation across television and digital platforms. Some of India’s most loved non-fiction was born on ‘Z’, and our language markets have kept inventing homegrown formats that audiences have made their own for decades,” he said. Zee said that the programme would serve as a music destination for audiences across these markets. The company said its non-fiction programming would complement its fiction slate, which features culturally rooted stories, established characters and regional narratives.
Madhavan, along with regional shows such as ‘ The Mega Multiplex ’ in Telugu and ‘ Legends ’ in Tamil. Zee is also preparing new seasons of popular entertainment formats and bringing some of its established properties back to viewers. “Fiction has made ‘Z’ a habit in Indian homes. Non-fiction makes us unmissable. He added that Zee was adapting its programming to changing viewing habits, with families watching television while audiences also engage with entertainment through their phones. Zee will also offer ‘ The Mega Multiplex ’ in Telugu and ‘ Legends ’ in Tamil. The company has developed entertainment formats spanning music, comedy, talent hunts and game shows over more than three decades.
