This Hindi devotional drama not only earned around 2000 per cent profit but is also unstoppable and is turning out to be one big success story with no big star as the crowd puller or heavy-duty promotions or extensive publicity ahead of its release. As August closes and we enter September with a bang, a surprise hit has already made a thundering noise at the box office and among fans. Take a guess: which movie are we talking about?
Made on a tight budget of Rs 2 crore, Hanuman Ansh was released theatrically on August 7. The film opened with just Rs 10 lakh on day 1. After an initial lull at the ticket windows, the movie witnessed a massive spike in numbers.
The film earned just Rs 60 lakh in its opening weekend, with Rs 28 crore in its fourth weekend. Hanuman Ansh has now earned over Rs 42 crore net in India and is heading towards the Rs 50-crore mark. The film has a runtime of 2 hours and 30 minutes and a U certificate.
Reportedly, director Vishal Chaturvedi revealed that it was a very personal project for him and not a typical commercial movie.
Director Vishal Chaturvedi told The Indian Express, “We didn’t have money when we started the campaign for this film. Yes, it is Hanuman Ansh that we are referring to. The film written and directed by Vishal Chaturvedi is based on the life and journey of revered saint Neeb Karoli Baba, also called Neem Karoli Baba. Hanuman Ansh plot revolves revolves around the life and teachings of Neem Karoli Baba, who is also referred to as Maharaj Ji by his followers, with a focus on faith, devotion, and service. Hanuman Ansh is not your conventional Bollywood movie; rather, it is a devotional film about a spiritual leader, Neem Karoli Baba, who has a global following. Celebs including Apple co-founder late Steve Jobs, Mark Zuckerberg, Bill Gates, Julia Roberts, among several others have reportedly visited his ashram Kainchi Dham in Nainital. The makers reportedly did not have the money for a large conventional campaign. We did bhandaras. We did eight such bhandaras, which became our campaign and spread the word about our film.”
