The Pakistan Cricket Board (PCB) will use the fourth ODI between Pakistan and England on October 25 to promote breast cancer awareness, with players, match officials and broadcasters set to participate in a campaign aimed at encouraging early detection and timely treatment of the disease. The fixture, part of the tri-series also featuring Sri Lanka, will see Lahore’s Gaddafi Stadium turn pink as the PCB marks Breast Cancer Awareness Day under its corporate social responsibility initiatives. The campaign coincides with Pinktober, observed globally as Breast Cancer Awareness Month. Pakistan’s men’s team will take the field in specially designed pink kits, while members of the England team, match officials and commentators will be invited to wear pink ribbons in support of breast cancer patients and survivors.
The Pakistan Cricket Board (PCB) will use the fourth ODI between Pakistan and England on October 25 to promote breast cancer awareness, with players, match officials and broadcasters set to participate in a campaign aimed at encouraging early detection and timely treatment of the disease.
The awareness drive will extend across the stadium, with pink-branded stumps in use during the match and campaign messages displayed on the venue’s giant screens and LED perimeter boards. Commentators will also highlight the importance of breast cancer awareness during the live broadcast, helping take the message to audiences in Pakistan and around the world. The PCB is planning a digital campaign alongside the match-day activities, with Pakistan players appearing in specially recorded videos encouraging people to learn more about the disease and the importance of early diagnosis. The board’s official social media channels will also carry dedicated content to widen the campaign’s reach ahead of the fixture. The initiatives will focus on spreading awareness, promoting timely medical attention and highlighting support for those affected by breast cancer.
Spectators attending the match will be able to take part in Pink Ribbon activities at Gaddafi Stadium, beginning two hours before the start of play.
