“Welcome to the @UNICEFIndia family, @mandhana_smriti!

Smriti's journey from an aspiring young athlete to a global cricket icon demonstrates to girls

“Welcome to the @UNICEFIndia family, @mandhana_smriti! You inspire millions on the field, and I know you will be a brilliant voice for children’s rights off it,” Tendulkar, who is UNICEF Ambassador for South Asia, wrote on X. Mandhana’s appointment is aimed at strengthening efforts to promote children’s rights and create equal opportunities for girls, particularly in sports. As UNICEF India’s Celebrity Advocate, she will support initiatives focused on empowering adolescent girls, promoting their health and well-being, and helping them realise their full potential.

Cricket legend Sachin Tendulkar on Sunday welcomed women’s captain Smriti Mandhana to the UNICEF India family after she was appointed the organisation’s Celebrity Advocate on the occasion of the International Day of the Girl.

Mandhana said she was honoured to take on the role, emphasising how access to opportunities and encouragement can help children pursue their ambitions. Every child and young person deserves the chance to dream big and reach their full potential,” Mandhana said. UNICEF India Representative Cynthia McCaffrey said Mandhana’s journey could inspire young girls by demonstrating what becomes possible when talent is supported by opportunity. We look forward to partnering with Smriti to help ensure every girl has the opportunity to learn, play, lead and fulfil her potential,” McCaffrey said.

“I am deeply honoured to join UNICEF India as a Celebrity Advocate. Growing up playing cricket taught me that every dream begins with an opportunity. With hard work, determination and encouragement, that opportunity can turn into something extraordinary. “Smriti’s journey from an aspiring young athlete to a global cricket icon demonstrates to girls what is possible when talent meets opportunity. At a time when India is home to the world’s largest generation of children and young people, investing in girls’ rights, leadership and well-being is a nation’s smartest investment.