At the Centre of the new look is a redesigned DSG logo and a striking red, blue and gold colour palette. Together, they represent a franchise that is ambitious about its future and proud of the city it calls home. Since its debut in the SA20, DSG has set out to build more than a competitive cricket team. It has sought to create a franchise that Durban can call its own, one that reflects the city’s energy, diversity and passion for sport.
Durban’s Super Giants (DSG) on Wednesday unveiled a new look.
Sanjiv Goenka, Chairman, RPSG Group, said: “Durban is a city with extraordinary energy, warmth and sporting passion. Shashwat Goenka, Vice Chairman, RP Sanjiv Goenka Group, said: “We now have the Super Giants represented in three great cricketing cities across three countries. “The new identity builds on that ambition. Red represents the energy and passion of the team and its supporters. Blue brings strength and confidence, while gold represents ambition and the pursuit of excellence,” stated a press release from the franchise. We want Durban’s Super Giants to reflect that spirit and to build something the city can truly be proud of. There is a real opportunity to build a strong global sporting brand while ensuring that each team remains deeply connected to its home.
